5 tips to boost your Open Rate
.You can run the best email campaigns in the world, if your contacts don't open your emails then all the work will be wasted and your returns will be lower.
Thus, to exhibit your recipients to your messages and push them to action, it is imperative that they click on your emails. Certain factors make it possible to increase the opening rate, to arouse curiosity, to the plot, and create the desire to open. It's up to you to find them below!
The opened rate: What is it?
But before we begin telling you all our tips, let's go over the basics with a definition!
The open rate is the percentage of beneficiaries who open the campaign on the number of emails delivered. More specifically, it corresponds to:
Open rate = (number of emails opened / number of emails delivered) x 100
When it is high it means that your contacts are interested in your countryside. They are interested in what you are offering and choose to open your email to view the content. The open rate is crucial data to calculate the effectiveness of its mailings and to judge their performance.
1) Avoid the spam box by going through professional software
You must at all costs avoiding arriving in the junk mail of your recipients. It may seem evident at first glance but. It deserves to be underlined anyway. Few people decide to go to their spam folder and open the emails considered suspect. Your open rate, just like the overall efficacy of your campaign, would. Therefore be strongly impacted if your emails arrived there inadvertently.
To optimize the deliverability of your vestments, go through a reliable emailing service specialized in this field. You put all the opportunities on your side to land in the mailbox of your recipients and make your mailings a success!
2) Treat The sender
The Sender's name
To be immediately identifiable, inspire trust, establish and maintain strong relationships with your audience, you must get straight to the point and systematically deliver your campaigns under your company name. By this means your contacts will immediately know who it is and will recognize you with each sending. This is perfect because we are more tempted to open an email when we know the sender and 54% of people open an email if they trust the sender.
In addition, to humanize your business, you can add to your brand name the first name of the person who develops the campaigns or of the person usually in contact with clients. You make your brand more affordable, more human and more friendly, as the media Creapills does.
The Sender's address
Looking at the sender address, it is better to avoid all the excesses of "no reply" and instead personalize your domain name with the name of your company.
On the one hand, because “no response” addresses arouse the suspicion of your recipients because they are assimilated to techniques of scams, spam and fishing. On the other hand, they create remote between your company and your contacts who cannot answer and interact with you.
You need to encourage debate to build a strong customer relationship. However, by using "no response", you are doing just the opposite. You become impersonal, unavailable and cold and your brand image suffers greatly.
Conversely, by personalizing your email address. With the name of your company, you allow your beneficiaries to recognize. You and limit the risk of your email being mistaken for junk mail.
3) The subject: The front door of an email
To encourages your readers to open your campaign, the object is the best lever. Your open rate can increase significantly thanks to it. Indeed, 59% of people open an email if the subject is pertinent. It should therefore make you want to click to open the email and arouse the curiosity of your readers so that they keep reading. Use impactful and significant words from the start to quickly grab the attention of your contacts.
Be mysterious (but not fuzzy), create envy, and generate a feeling of urgency. The object should be worked on, do not hesitate to write about ten of them before making your final choice. However, you should also succeed in being concise because the subject line of the email should be neither too long nor too short. 30 to 50 characters at most, otherwise it may not be displayed in its completety in the inbox preview.
In addition, your recipients regularly receive many emailing campaigns from different brands. You must succeed in standing out from the crowd, catch. The eye of your contacts and make yourself visible to draw their attention to your specific email. You can do this by inserting emoticons, for instance.
Inserting an emoji in your subject line can increase its open rate by an extra 15% to 45%. This is what 56% of the companies which use them observe. You make your object more visual (but you can also put it in your pre header or in your sender name!)
As you can see, our eyes are designed to emojis and, in general, short objects. Be careful, however, not to abuse emojis, otherwise you risk losing credibility and increasing your spam rating.
Finally, to appeal to your contacts and be closer to them, you can personalize your subject line (name, age, gender, last purchase, etc). In addition to creating a sense of closeness to the brand, personalized items are 26% more probable to be opened.
4) Untapped resource: The Open Rate pre-head
In your inbox, below or next to your subject, you can see a short award, it's the pre-header. This text is visible in the preview of your beneficiaries' inbox but will not appear in the body of your email campaign message. When relevant, it helps boost your open rate.
However, it remains overlooked by many companies. Who use it in only two cases: repeating the subject or not setting a pre-header in which case. It is the first line of the body of the email that is displayed by default instead. and place the pre-header (in this box, it is often the famous "If this message is not displayed correctly, follow this link"). Be creative and persuasive!
Try to incorporate further information to your subject matter in your pre-header, valuable content. That captures attention and arouses curiosity. Explicitly place your product, offer, service, include emoticons or action verbs that create a sense of emergency.
Most professional emailing solutions provide you to configure this pre-header by entering a dedicated field in the header of your email campaign. So don't miss this chance. Complete the topic of your email with a striking text! The pre-header has great potential and can assist decide whether or not to open a campaign.
5) Your Open Rate mailing list segment
By analyzing the behavior of your prospects and customers, you can learn more about them. Their costumes, desires, needs, problems and then be able to send them targeted campaigns. This will help you reach them personally and be more efficient. This is because they are more inclined to open your campaign. If it concerns a subject that interests them or content that corresponds to what they are looking for or want to know.
They are more involved and invested in reading. Your emailing campaigns and feeling understood, valued and heard. You maintain the client relationship and generate loyalty from your audience.